Search Engine Optimization (SEO) is an essential marketing tool for every business. However, as I've worked in the staffing industry I've seen most staffing agencies focus on beautiful websites with absolutely NO focus on SEO. They've essentially purchased a $10,000 digital business card that people aren't able to find organically. With 8,000,000+ web searches for "Staffing Agencies" every month, people are missing the business websites entirely. That is why it’s absolutely mandatory to have an SEO strategy for your staffing agency.
The three reason why SEO is a must for your staffing agency;
1.Your brand equity through SEO compounds over time SEO helps bring people who searched for specific terms to your agency essentially qualifying themselves. The impact of SEO compounds over time, as you generate more content, traffic, and visitor engagement your website gains more authority.
It’s like an economy of scale, where the more visitors that come to the site, the more conversions, and the better the return at a lower cost-per-applicant and hire.
2.It builds credibility and trust in your agency brand There is a certain amount of value in simply appearing in search results for terms directly related to your business. Searchers make mental perceptions of the rankings for the terms they enter into Google and other search engines. They may not realize it, but they do. And in the minds of job seekers, your ranking is a vote of confidence.
If you layer in your staffing agency reviews and ratings next to your name - all the better. Ratings and reviews are used by Google's algorithms as an SEO ranking factor to further boost your staffing agency and help differentiate your brand.
3.Job Seekers and Employers expect to be able to find you in search People expect a consumer-level experience today when interacting with and finding what they are looking for. This doesn’t just mean a nice design, it means having the ability to go to Google, type a few keywords like “IT Staffing Agency Jacksonville FL,” and navigate search results to identify the top staffing agencies. It’s simple and intuitive and it accomplishes the job seeker’s goal.
What’s standing between you and your sales growth for your staffing agency?
If you'd like a free SEO audit for your staffing agency that includes some tips and a whitepaper request a demo.
Recruitsy is a recruiter and staffing agency review platform for job seekers and employers. Share your recruiter experiences to help others make better choices, and help staffing agencies up their game. Our mission is to bring job seekers, staffing agencies, and companies together to create better job search experiences for everyone.