COVID-19 is presenting major challenges for recruiting teams across the globe. Here are some helpful tips for adapting for adapting your staffing business to keep your recruiting funnel moving during this uncertain time.
Video interviewing was on the rise before the crisis and will be here to stay during and post-crisis. Make sure you're setup for success with a solid video interviewing platform. We suggest you check out the following;
- Spark Hire
- Hire Vue
- Out Match
A strong communications plan is always important for providing a positive candidate experience. However, communications become even more important during times of crisis and change. In the coming weeks and months, people will need more transparency and clarity than usual. During this time, it's important to lead with empathy and to over communicate versus not.
Update your Google My Business (GMB) listings. Your GMB is an essential front door to your organization. Update the business descriptions in your GMB listings to include information about COVID-19. Include links to relevant resources on your website, as well.
Mark locations as “Temporarily Closed” if appropriate. Google is now supporting the ability to label a location, such as a clinic or urgent care facility, as temporarily closed. This helps mitigate the chances of patients showing up to locations that are closed.
Use social media to combat misinformation about COVID-19. Set up social listening to monitor conversations and respond to concerns. Remove inaccurate posts from the community to keep them from being shared widely. Use the “pinned” post/tweet feature to ensure the most important info stays prominent.
Communicate consistently with templates. Create pre-approved response templates for all social communications, to simplify and reduce the need for time-consuming, one-off responses to common inquiries, and provide information and updates about the virus.
On Your Website
Update your website with prominent messaging. Communicate the most important information. Ensure that all pages are consistent up to date. Schema.org has released special guidance for Coronavirus-related content on your website. Ensure your website reflects the latest schema guidance so that Google and other search engines can rank your pages appropriately in search results.
Create a dedicated COVID-19 landing page on your website. This page should include relevant information and resources to help candidates. If you work with a recruitment chat provider, make sure your key messages and scripts are also updated so agents are properly prepared.