Internet marketing is not on the radar for most staffing agencies today. Nowadays, every staffing company has a website, however, most of the recruitment agengies aren't aware of SEO best practices. They have an over-priced business card.
Because of this, they experience the same SEO pitfalls over and over, costing them search-engine rankings, traffic, and revenue.
Here are the top 5 most common SEO mistakes we see with staffing firms;
-Underestimate the power of SEO
Very few staffing agencies know what SEO is, let alone have a strategy for driving organic business through Google Search.
There are 8M+ web searches for "Staffing Agencies" performed monthly. Without an effective SEO strategy, you are losing search traffic to your staffing agencies website.
-Not Investing in Share-Worthy Content.
The quantity and quality of unique referring domains to a staffing agencies website is one of Google’s three most important ranking factors.
The best way to acquire links is naturally, leveraging stellar content that people just want to link to.
If you're viewed as an authority in recruiting and staffing producing valuable content; people will share your content which boosts your domain authority and Google SERP.
- Forgetting About Local.
Half of local, mobile searches are for local staffing agencies.
Nearly ALL of the staffing agencies I've run local SEO audits for have missing or inconsistent NAP entries (Name, Address, Phone #) for their staffing agency in the local directories. The inconsistencies not only confuse potential clients and candidates, they negatively impact your local search ranking.
- Dismissing the power of Reviews.
Anywhere between 80-90 percent of people read an online review before making a purchase.
85 percent of people trust reviews as much as personal recommendations.
If you don't have reviews, you're not sticking out to potential customers who expect to see them.
Not only that, online reviews for your staffing agency provide a strong signal to Google/Bing/DuckDuckGo that communicates trustworthiness and authority about your recruiting brand.
-Not optimizing for Featured Snippets.
Research has found that featured snippets in search can drastically increase click-through-rates (CTR) for search results. A study by HubSpot found that the CTR for their high-volume keywords increased by over 114% when the results appeared as featured snippets.
Final Thoughts All staffing agencies are susceptible to mistakes with their website and SEO strategy. One of the best ways to rectify them is to consult experts who deal with this daily.
My best bit of advice: Run your staffing agency website through our free local SEO audit. Our team will assist you to build an effective local and national SEO strategy to increase your talent and client pipelines.
The Recruitsy platform makes it easy for job seekers and employers to share reviews about your staffing agency online and for staffing agencies to monitor and measure their online reputation. Recruitsy offers recruiting growth solutions for staffing agencies, including SEO (local and national), staffing agency website development and hosting, and staffing agency online reputation and review management.
More Staffing Agency Reviews = Higher Revenue.