Since entering the staffing industry, I've noticed most staffing agencies are lagging other industries when it comes to Digital Marketing Strategies. This is interesting since staffing & recruiting is all about sales, marketing, and relationships.
In this article I plan to share some insights to demystify local SEO for staffing agencies.
The “meat and potatoes” of your local SEO strategy for your staffing agency begins with local business listings. Listings almost always include NAP identifiers: the business name, address, and phone number. Business listings are found across multiple platforms. These include:
Search engine business listings:
-Google My Business
-Yahoo (partnered with Yext)
-Bing Places For Business
Review sites, such as:
-Better Business Bureau
You'd be suprised to see the SEO audits I've run for Global top 10 firms. There is a tremendous opportunity for SMB staffing agencies to compete with large firms in the SEO game.
Google’s Local 3 Pack
Ever heard of Google Local 3 Pack? When Google believes a query has local intent, the top of the search results include three companies, grouped into a “pack.” This local pack is displayed immediately after the paid ads and before the rest of the organic search results.
This is an example 3 pack after Googling "Employment Agencies in Jacksonville, FL".
The local pack is prime search engine real estate, and occupying a place within these listings is an important part of a Local SEO strategy for Staffing Agencies
Got it, but how do I get ranked?
1.You need local citations. Local citations (Business Directories, Articles, Reviews, etc) are instances where your agency is mentioned somewhere on the internet. Citations serve as trust signals and can help you rank in local search results. Because of this, it's important to make sure that the agency full NAP is clearly and correctly displayed on every page of the staffing agencies website. In addition, this NAP should be uniform across all citations. Monitoring and correcting this is a major component of local SEO services that Recruitsy offers.
2.You need local reviews and ratings. Online local business reviews are critiques created by your candidates and clients posted to one of numerous platform. Some examples include: Recruitsy (The 1st Rating & Reviews App for Staffing Agencies & Recruiters), Yelp, Google, Facebook. Reviews play a huge role in local search rankings and is the biggest opportunity to build a strong reputation in your market!
The Next Steps
This article should have given you an introduction to Local SEO for Staffing Agencies and the Google 3 Pack. There are many facets that go into getting your staffing agency visible on Google Search Results.
If you are in need of Local SEO for your Staffing Agency, Recruitsy offers effective and affordable services for local/national business marketing for staffing agencies.
About Recruitsy Recruitsy is the smartest way to connect candidates and employers with the best recruiters. We bring the candidate experience to the forefront with the first-to-market public review platform built exclusively for the staffing and recruiting industry that features a directory with over 30,000+ recruiting agencies.
If you're an agency or recruiter interested in differentiating your brand, sign up for a free consultation and demo!